gitaneusa.com Forum Index Register FAQ Memberlist Search

gitaneusa.com Forum Index » Modern Gitane » Open Letter to the Marketing "Geniuses" at Cycleur
Post new topic  Reply to topic View previous topic :: View next topic 
Open Letter to the Marketing "Geniuses" at Cycleur 
PostPosted: Mon Sep 10, 2012 8:29 am Reply with quote
sandranian
Site Admin
Joined: 27 Feb 2006
Posts: 2701
Location: Southern California
Dear Sir or Madam:

I am writing on behalf of Gitane owners and fans from around the world. My website, www.GitaneUSA.com, is a fan site dedicated to the Gitane brand. We are owners, collectors and racing enthusiasts who love Gitane's history and are concerned about its future. Members in our Forum and Facebook page are from all around the world and just about on every continent.

After looking at the 2013 "Definitive" offerings, it is distressing that the name "Gitane" has been entirely removed. As you are aware, Gitane enjoys one of the greatest racing cycle palmares in the sport. To think that Cycleurope would not offer a quality Gitane racing bicycle seems bizarre, especially when market research shows that when people think about bicycles, one of the top brands in France they think of is "Gitane". Definitive doesn't even register on the survey. Why spend money to raise brand identification when Cycleurope already has that brand: Gitane? Why not just improve the product instead of launching an entirely new brand of bicycles? This is expensive and counterproductive.

In one stroke, Cycleurope has alienated an entire set of customers who are brand loyal, and substituted it with an unknown and, quite frankly, cumbersome name in "Definitive."

I am a proud Gitane owner: I own many of the vintage bicycles and still race on the new "The One" bicycles. I was disappointed that the name "Definitive" was highlighted on the frame instead of Gitane. However, there is absolutely no chance of me purchasing a bicycle wherein the entire Gitane name has been removed. I am not alone in that sentiment, and feel that your sales will suffer as a result.

It is time Cycleurope embrace the fine Gitane tradition and makes the most of the valuable asset which they own: The Gitane name. Anquetil, Hinault, Fignon, Lemond...the list is long and should be used to sell these bicycles. Sadly, Cycleurope is going the opposite direction, and will likely see the Gitane name become nothing in the future.

I have offered everything I have to Gitane to assist in its marketing, including providing Gitane with all of the information in my collection and the offer to proof-read all of its English language content (I am a lawyer in California, USA). I continue to be willing to offer any and all help I can give the brand.

I urge the marketing department at Cycleurope to reassess and reevaluate the direction they are currently taking my favorite bicycle brand in.

Stephan H. Andranian, Esq.
www.GitaneUSA.com

_________________
Stephan Andranian
Costa Mesa, CA
www.gitaneusa.com
View user's profile Send private message Visit poster's website
 
PostPosted: Sun May 12, 2013 2:55 am Reply with quote
Frenchbuilt
Joined: 18 Apr 2007
Posts: 438
Did they ever answer back?
View user's profile Send private message
 
PostPosted: Sun May 12, 2013 5:54 am Reply with quote
smilingroadrunner
Joined: 10 Aug 2007
Posts: 272
Location: Salina, Ks.
I'm curious also. Great letter & inquiry Stephan. My son was home visiting from Florida, during this time last fall and I missed this original post.

I Like Steel !!!!
_______________
C.A.
View user's profile Send private message Yahoo Messenger
 
PostPosted: Mon Apr 20, 2015 3:57 am Reply with quote
Sumer
Joined: 15 Feb 2015
Posts: 1
Racing road bikes don't seem to be their primary target, I'm afraid...

_________________
solitairewithbuddies
View user's profile Send private message
 
PostPosted: Mon Apr 20, 2015 12:18 pm Reply with quote
sandranian
Site Admin
Joined: 27 Feb 2006
Posts: 2701
Location: Southern California
Never a response...and the brand continues to wallow in the doldrums. Sad

_________________
Stephan Andranian
Costa Mesa, CA
www.gitaneusa.com
View user's profile Send private message Visit poster's website
Open Letter to the Marketing "Geniuses" at Cycleur 
  gitaneusa.com Forum Index » Modern Gitane
You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum
You cannot vote in polls in this forum
All times are GMT - 8 Hours  
Page 1 of 1  

  
  
 Post new topic  Reply to topic  


Powered by phpBB © 2001-2004 phpBB Group
Designed for Trushkin.net | Themes Database.