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Confirmed: NO GITANE PRO TEAM FOR 2011 
PostPosted: Mon Dec 27, 2010 3:18 am Reply with quote
sandranian
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Joined: 27 Feb 2006
Posts: 2701
Location: Southern California
Really bad news: Gitane/Definitive will NOT be sponsoring a pro team for 2011. This has been confirmed. I am personally really bummed about it. No reasons given at this time, but it usually boils down to $$$.


Last edited by sandranian on Fri Jan 10, 2014 6:47 am; edited 1 time in total

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PostPosted: Mon Dec 27, 2010 10:33 am Reply with quote
nicolas
Joined: 13 Mar 2006
Posts: 543
Location: Paris, France
That's a bummer...

I'm having a hard time imagining that such an investment would not transform into sales ?

Maybe it's due to the uncertainty surrounding french teams for the 2011 Tour de France ?

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PostPosted: Mon Dec 27, 2010 9:35 pm Reply with quote
Wisey
Joined: 19 May 2009
Posts: 631
Location: Brisbane, Australia
Perhaps it is positioning. If they see Bi#@%&i as their flagship brand, then they may choose to put all their eggs (budget for pro teams) in that one basket, rather than have two competing brands from the one parent company. Perhaps they are targeting a different market with Gitane that is less influenced by what the Pro's ride.

Nicolas, where do the Definitive bikes sit relative to other brands with price?

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PostPosted: Mon Dec 27, 2010 11:50 pm Reply with quote
nicolas
Joined: 13 Mar 2006
Posts: 543
Location: Paris, France
From what I've seen,they're pretty competitive, affordable bikes.

Maybe that's part of the problem. In most magazines they tend to test the "dream bikes", i/e more than 6 000...

I think that, for the pro Saur Sojasun bikes, wheels were more expensive than the actual frames...

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PostPosted: Tue Dec 28, 2010 12:32 am Reply with quote
Wisey
Joined: 19 May 2009
Posts: 631
Location: Brisbane, Australia
That would make sense. They seem to be aiming the Definitive brand at a segment of the market who are price sensitive. i.e. the most important factor in their purchase is the price. Another segment of the market may be more concerned with perceived quality. So they aim another brand (Bianchi) at that segment. i.e. A Pro team rides this bike therefore it must be high quality. In all likelihood the frames come out of the same factory and are exactly the same quality with some aesthetic differences. It's just about their marketing spread and who they are aiming for. If this was the case, it would be pointless spending large sums of money to sponsor a Pro team, as much as that annoys fanatics like us. Wink

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PostPosted: Thu Jan 13, 2011 3:10 am Reply with quote
nicolas
Joined: 13 Mar 2006
Posts: 543
Location: Paris, France
Aaaaahhh, but I'll be bringing the Gitane colors back to the Tour de France roads !

Well, sort of...

... And one less for Wisey !

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PostPosted: Thu Jan 13, 2011 1:34 pm Reply with quote
Wisey
Joined: 19 May 2009
Posts: 631
Location: Brisbane, Australia
Nicolas, I would love to be sitting up at 2am in the morning watching the L'Alpe d'Huez stage live and see "gitane" and "Fignon" painted all over the road. Perhaps a "merci Fignon" Cool

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Confirmed: NO GITANE PRO TEAM FOR 2011 
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